The first step to standing out from the LinkedIn crowd is to add something more than your current position to your headline. When you write your headline, take a moment to think about who you want to read it and what you want them to get from it.Īdd something more. The first headline might be more suited to a developer looking for opportunities within the industry, while the second could be more suited to a freelancer looking for non-technical clients needing website support. For that audience, the technical information is useless and gives the impression that you aren’t talking to them. It is aimed at people who wouldn’t know what a ‘Full-Stack Developer’ is or what ‘.NET’ is. The second headline looks outside the industry. People who know what you mean and for whom that kind of information is useful. A headline like this is targeted towards employers within the industry. The first is more technical, stating what kind of developer the person is (full-stack) and what frameworks they are most experienced in. Website Developer helping you bring your ideas to life from start to finish.īoth of these headlines are fine they are just targeted towards different audiences. Begin by thinking about who your headline is for.įor instance, if you’re a developer looking for new clients, consider the following two headlines:įull-Stack Developer experienced in. In communicating your value via the headline, the main thing to keep in mind is to keep it simple and cut the jargon. You might also want to highlight particular achievements or awards, if you can sum them up briefly. That will usually be your current position and a bit about what you specialise in and/or what kind of roles you’re looking for. In general, you want to focus on what you do and what you can offer. So, what are the best things to focus on? However, you'll need to distil the most important things you want to communicate down to a short sentence. Your value as a person and as a potential employee obviously goes well beyond 120 characters.
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How to Communicate Your Value Via the Headline If the headline grabs the searcher’s attention, they’ll probably go on to read things like your summary, your recommendations and the rest of your profile to get more information. Your headline frames how (and if) the other person will see the rest of your profile.
Think of it like a digital first impression. That’s where the headline comes in, and that’s why it’s possibly the most important part of your LinkedIn profile. They need to be able to easily access the key information that tells them whether or not you’re someone worth contacting or looking into further.
Unfortunately, recruiters who are scrolling through hundreds of profiles don’t always have time to delve into your profile to get to know you. Why the Headline Is an Important Part of Your LinkedIn Profile
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